Building Men to Look, Lead, and Perform Like Athletes Again

Our online coaching system helps busy men get lean, build strength, and lead with confidence, without giving up their business, family, or freedom. Designed for former athletes, business owners, and high performers who refuse to settle.

NOT A TEMPLATE. NOT A TREND.

A TRANSFORMATION BUILT FOR YOU.

THE L3 TRANSFORMATION PROCESS

LEARN

Create clarity through knowledge, awareness, and understanding of where you currently are and what principles will get you to your goal.

LEAD

Establish integrity, consistency, and self leadership through daily execution, building discipline, grit, and resilience.

LIVE

Maintain your new level of standards while embodying the principles aligned with your new identity fueling your passion, purpose, and freedom.

START TAKING ACTION

4 -WEEK TRAINING AND NUTRITION PROGRAM

Stop guessing and start building momentum.


This free 4-week training and nutrition plan gives you the exact structure to reignite discipline, rebuild consistency, and start performing like the man you know you can be.

"AVERAGE IS THE ENEMY. SUCCESS IS YOUR RESPONSIBILITY. CHANGE CAN TAKE PLACE IN AN INSTANT IF YOU'RE WILLING TO FLIP THE SWITCH."

-BEDROS KEUILIAN

Online Coaching with Real Accountability. As a Lean and Lethal Athlete you will be held accountable. We will work to identify patterns you have previously conditioned yourself to that don't align with your goals and replace them with patterns and systems that are in alignment with your goals.

YOU KNOW YOU'RE BUILT FOR MORE.

NOW IT'S TIME TO PROVE IT.

This isn't for everyone.

But if you're ready to go all-in on your body, your mindset, and your mission-

You'll fit in here.

LEAN AND LETHAL ONLINE COACHING

WE AREN'T LIKE THE REST

Why Lean & Lethal Exists in the First Place

The online fitness space is flooded, from $99 cookie-cutter plans to $2,000-a-month “luxury” coaching programs promising biohacks, peptides, and blood work you don’t need.

Some programs give you a PDF workout and a calorie calculator and call it coaching.
Others make you feel like you need a lab test just to lose 15 pounds.

Neither solves the real problem.

Most men don’t need another app or supplement stack.


They need structure, accountability, and standards that bring their body and discipline back in sync with the life they’ve built.

That’s why we built Lean & Lethal - to sit directly in the middle: premium performance coaching without the luxury price tag.

Where We Fit in the Coaching industry

Entry-Level Programs ($100–$300/month)

Great for men who already have consistency, discipline, and knowledge, but need a simple framework to follow. You’ll get basic workouts, pre-written nutrition templates, and minimal feedback. If you fall off track or need real accountability, you’re on your own.
It’s a plan, not a partnership.


Premium Concierge Coaching ($800–$2,500+/month)

These programs usually include functional medicine add-ons, lab work, and constant testing — or just a coach with a massive following charging luxury rates.
Some deliver depth.
Others sell status.
Either way, you pay for exclusivity, not always effectiveness.


The Lean & Lethal Project ($300–$500/month)

We built Lean & Lethal to bridge the gap - high-touch performance coaching designed for men who lead families and businesses. You get the depth and accountability of elite coaching, without paying for fluff that doesn’t create results.

✅ Customized training and nutrition built around your schedule, travel, and goals
✅ Weekly 1:1 check-ins and unlimited coach access
✅ Continuous progress tracking and program adjustments
✅ Coaching that challenges you to raise your standards, not just check boxes

This is where former athletes, business owners, and high performers rebuild their edge, sustainably.


Why We Don’t Do Paid In Fulls

Too many companies want your card number for 12 months before they’ve earned a single ounce of trust. That’s not us. We run on standards, not subscriptions. We’ll earn your trust through weekly results, real accountability, and personal investment in your success, not a contract. We do require a 3-month minimum because real transformation takes time to rebuild habits, shift mindset, and rewire performance.

What’s Included in the Coaching:

- Fully customized training program (3–6 days/week, built for your lifestyle & equipment)

- Personalized macros and nutrition systems that fit business travel, family dinners, and real life

- Access to the Lean & Lethal Fundamentals Course to lock in habits that last

- Access to The VAULT: nutrition guides, cookbooks, recovery tools, and performance resources

- 24/7 direct text access to your coach (real support, not a chatbot)

Results GUARANTEED.

Frequently Asked Questions

WHO IS ONLINE FITNESS COACHING FOR?

Some of our clients are business owners, LEO's, ex-athletes, realtors, CEO’s, students, pilots, current military, attorneys, plumbers, mortgage brokers, athletes, fire fighters, doctors.

But ALL of them are people who:

-Want to look better, feel better, and live better

-Want to have more endurance and strength

-Want to feel good about what they are putting in their body

-Want to wake up full of energy ready to attack the day

-Want more definition, want to get rid of fat and be leaner and more toned.

HOW DO I JOIN THE LEAN AND LETHAL PROJECT?

STEPS:

Step 1: Apply + Schedule Free Intro Call

Step 2: Fill out Intake Form

Step 3: Start Custom Program Designed for You

Step 4: Get Weekly Support + Reach Your Goal with real accountabiltiy

WHAT TRAINING AND NUTRITION SKILLS WILL I LEARN?

-How to structure your nutrition for your goals based on your lifestyle

-How to workout in ways that you enjoy based on what your body actually needs

-How to simplify your workout routine to get the results you want in less time

-How to eat when traveling and on the road

-How to fuel performance whether your hunting or doing an IRONMAN

-How to create a leaner, stronger and healthier version of you

-Why you can't seem to do the things you know you need to do

-"Give a man a fish, and you feed him for a day; teach a man to fish and you feed him for a lifetime."

HOW DO I KNOW IF THIS COACHING PROGRAM IS RIGHT FOR ME?

Our program is for you IF:

-Your current program(s) isn’t working

-Your current program(s) isn’t addressing your goals or needs

-You are tired of spinning your wheels with methods that don't work

-You want a clear plan so you can just execute without wondering what to do

-Want something tailored and optimized for what YOU want

-You want something sustainable that works for you

-Want to establish a consistent routine and healthier lifestyle

-Need accountability

WHAT'S INCLUDED WITH ONLINE COACHING?

CUSTOM BLUEPRINT

Full analysis breakdown of your nutrition, fitness and health goals with a personal timeline

CUSTOM NUTRITION

Personalized nutrition guidance with calorie and macronutrient goals, grocery list, macro cheat sheet, portion sizes/meal recommendations

CUSTOM TRAINING

Personalized guided workouts in the Lean and Lethal app (with video examples), form review + access to a comprehensive library of movements/workouts

HABIT TRACKING

Keep track of habits in the Lean and Lethal app. Examples: nightly routine, prep fruits + veggies, step goal, macro targets, digital detox, read bible, etc.

CHECK-INS

Weekly progress forms assessing your workouts, nutrition, calendar, and habits

BENCHMARK CALLS

Bi-Monthly or Monthly Zoom meetings (these are strategy sessions to ensure that you are progressing and on the right track)

COMMUNICATION

Full access to Coach Bridger VIA text/voice message/video

RESOURCES VAULT

Educational resources (nutrition guides, fitness programs, habit practices, recipes)

IS THERE A LEAN AND LETHAL APP?

Yes, upon registration, you will be given the link to join & download our Lean and Lethal app.

I HAVE MORE QUESTIONS, WHAT SHOULD I DO?

Go ahead and fill out the application. A team member will reach out to schedule a Discovery call. On that call you can ask any additional questions you may have!

WHAT IF I ALREADY HAVE A TRAINER OR WORKOUT PROGRAM?

If you’re already working with an in-person trainer or have a solid training program you enjoy, you can choose to work with us strictly on nutrition. A lot of guys train hard but never see the changes they want because their eating habits and systems aren’t dialed in. That’s where nutrition coaching becomes the missing link, giving you the structure, accountability, and strategies to finally match your effort in the gym with results you can actually see and sustain.

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